Edward B Beharry & Company Limited. This is a well-known company located in Georgetown, Guyana. It has been around for as long as the older generation can remember. It began from humble beginnings, giving jobs to many and producing products that was of great benefit to the people. How did the Beharry Company succeed through all these years and what are some of their products? As you read, you’ll find out.
How Edward B Beharry & Company Limited Began
The Edward B Beharry & Co Ltd started from humble beginnings in 1937 as a small importer, wholesaler and retailer of food products and has now evolved into a large conglomerate including manufacturing, marketing, financial services, vehicle dealership and fast food. Let’s discuss each of these.
Manufacturing
Borrowing from his successes in trading, in March of 1959, co-founder, Edward B. Beharry took his first of many bold steps when he entered the manufacturing arena producing ChampionTM Baking Powder. From there, the Company expanded its product line to include its signature IndiTM Special Madras Curry Powder, the readily recognizable ChicoTM Bubble Gum, and other very successful products including custard powder, various individual and mixed spices and seasonings, coffee, a wide range of sugar confectionery and paper bags. Further expansion in the 1990’s into noodles and pasta saw the introduction of the highly popular ChampionTM pasta and ChampionTM chowmein.
Marketing
The Company now enjoys significant market share in all of the products that it markets and is the market leader in many of these. Its products are also widely recognizable in the wider Caribbean region, among the Caribbean community in North America and further into the United Kingdom and South America. The Company has since opened Distribution companies in Suriname and in Trinidad and is exploring other such companies in the Caribbean region.
Financial Services
In June 1989 the bold step to enter the financial arena was taken and Secure International Trust Co. Ltd. was born. This company now operates as Secure International Finance Co. Inc. The first major acquisition of Edward B. Beharry & Co. Ltd was the purchase of American Life Insurance Co. Ltd which now operates as North American Life Insurance Co. Ltd (Nalico). The next obvious step was the formation of North American Fire, Motor & General Insurance Co. Ltd (Nafico). The acquisition continued when in July 1994 Secure International Finance Co. Ltd. acquired the majority control of Guyana Bank for Trade and Industry Ltd. Then in March 1993 Guyana saw the establishment of it first and only Stock Broking Company, Beharry Stock Brokers Ltd. In 1999, the Bank of Guyana issued a license for Guyana Americas Merchant Bank Inc. This is Guyana’s first Merchant Bank and is a joint venture between Secure, GBTI and the KFC.
Vehicle Dealership – Beharry Automotive Limited (B.A.L)
Outside of financial services, Beharry Automotive Ltd (B.A.L) was established during 1994 as the exclusive distributor of Toyota in Guyana. B.A.L. was established through the signing of a distributors agreement with the Japan Toyota Company. This gave B.A.L. the rights to import new Toyota-branded vehicles with full support from the manufacturer. In 1995, the privately owned Beharry Automotive Limited, opened its doors to serve the public with a range of cars, SUVs, pickups and industrial vehicles. The service centre located at Industrial Site Ruimveldt became operational in May, 1995 providing mechanical, electrical and air conditioning services for all categories of vehicles. A few years later in 2003, Beharry Automotive Limited extended its product line to include tyres namely of brands Kumho and Yokohama.
Fast Food
In 1998, Edward B Beharry & Co Ltd acquired majority shares in the ailing Sterling Products Ltd. and investing heavily in stabilizing and upgrading the company. Beharry Restaurant Holdings Inc. was also added with the acquisition of the Kentucky Fried Chicken franchise.
Did You Know? In 2005, the company received its first ISO 9001 certification. Since then, it has continuously held this certification, covering the processes for all the products that it manufactures.
Products Manufactured At Edward B Beharry & Company Limited
Champion Chowmein
CHAMPION Pasta Products:
- Chowmein
- Vermicelli
- Macaroni
- Spaghetti
- Elbows
- Twirls
- Shells
- Mac
- Wheels
- Creste
- Bowtie
- Penne
Indi Curry Power
INDI Spices:
- Chowmein Seasoning
- Cinnamon Sticks
- Corinander
- Nigella
- Clove
- Cumin Seeds
- Cardamom
- Blackpepper
- Ginger Powder
- Onion Powder
- Garlic Powder
- Paprika
- Tumeric
- Fish Seasoning
- Five Spice Seasoning
- Cook-up Seasoning
- Fried Rice Seasoning
- Chili Pepper
CHICO Confectionery:
- Fruit Drops
- Dinner Mint
- Goldfinger
- Tutti Fruitti Gum
- Jubes
- Assorted Sweets
- Mint Chocolate Center
- Cough Drops
- Chick Mints
- Ginger Mints
- Glazier Gum
- Chocolate Eclairs
- Artic Power Mint
- Tattoo Gum
- Tropical Fruits
- Mint Chew
- Toffee Chew
- Cinnamon Gum
- Chocolate Mix (Bottle)
- Tropical Fruits Mix
Chico Chewing Gum
Manufacturer of other Products:
- Champion Baking Powder
- Champion Custard Powder
- INDI Curry Powder
- Rajah Curry Powder
- INDI Garam Masala
- INDI Geerah
- Champion Icing Sugar
- Coffee
Location & Contact Number
- Address: 191 Wellington & Charlotte Streets, Lacytown, Georgetown, Guyana.
- Telephone: 592-227-0632, 592-227-2526, 592-227-1349
- Fax: 592-225-0956
- Email: [email protected]
- Website: http://www.beharrygroup.com
Edward B Beharry & Company Limited In Guyana
After reading this article you would have no doubt learned how the company evolved through manufacturing, marketing, financial service, vehicle dealership and fast food. The variety of products are very familiar to the people of Guyana who use them on a daily basis. Mothers buy the spices, curry powder and pastas to cook their delicious meals. Fathers appreciate Beharry Automotive Ltd (B.A.L) as it provides vehicles, tyres, services, etc. and children love the sugar confectionery as well as the bubble gums that are popularly called chico.
Article References:
- https://beharrygroup.com/beharry_group/edward-bbeharry-company-ltd
- https://www.facebook.com/EdwardBBeharryCoLtd/
- https://gcci.gy/beharry-automotive-limited/
